DiPA® digital evaluation helped identify supply chain leakage, reduce agency fees and increase working media efficiency
Delivering a 30% improvement in working media efficiency.
A global drinks brand required a 12-month evaluation of digital media activity at a time when the company had adopted a programmatic led media strategy and their media planning and buying had moved agencies.
Agency fees were submitted on a campaign by campaign basis, however, the client was uncertain of how much of their media investment was going towards working media due to opaque data and technology costs.
A clear and objective assessment of media investment across all digital channels was required, with full visibility of supply chain transparency and working media calculations.
"MediaSense's digital evaluation tool has allowed us to take back control of our programmatic supply chain and improve the transparency and efficiency of our media investment."