Welcome to the March 2020 edition of MediaView, MediaSense’s monthly media and marketing newsletter.
CONTENTS:
24 months to Prepare for Google’s Ending of The Cookie
Marcus Chomyszyn looks at the steps advertisers can take as Google announces that it will block all third-party cookies in Chrome within the next two years.
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The Lost Art of Optimised TV Planning
Ian Anders looks at the importance of audience-based TV campaign optimisation.
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MediaSense Launch The TViQ™ Report
The best performing TV campaigns and advertisers from 2019. Register for your copy here.
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Ex-LVMH Vice President of Media Services, David Strome Joins MediaSense
MediaSense announces appointment of David Strome to support North American client portfolio and growing demand for its services.
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ISBA And MediaSense Form Partnership
ISBA and MediaSense partner to provide new perspectives on media transformation and digital/media performance measurement.
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News in Brief – A Topical Look at a Month in Media and Marketing
MediaSense Analysts Ben Parnall and Anita Barnett round up the key stories in media and marketing.
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The Marketing Society Podcast – in Conversation with MediaSense’s Andrea Bernhardt and Engine Transformation’s Emma Robertson
Discussing the trend of in-housing, the death of the British high street and in light of International Women’s Day, what changes Andrea and Emma have seen for women in the marketing industry.