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MediaView – September 2019

Welcome to the September edition of MediaView, MediaSense’s monthly media and marketing newsletter.

 

Media Auditing is Alive and Well, It Just Needs A Reboot

MediaSense Co-founder and Director, Andy Pearch on the future of media auditing in a performance-driven world.

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Google Blocks Adobe – What Does This Mean for Independent AdTech?

Marcus Chomyszyn looks at why Google has blocked access to its Ad Exchange (Google Ad Manager) for Adobe DSP.

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Viewability Hits 70% – Does This Mean the Quality of Viewability Is Improving?

MediaSense Digital Performance Director, Dan Brown on UK desktop display ad viewability measurement.

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News in Brief – A Topical Look at a Month in Media and Marketing

Becky Stanton, Dominik Stefanowicz and Kane Brady round up a month in media and marketing.

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MediaSense Release New TViQ™ H1 Report

Download our half-year round-up of the best performing TV campaigns and advertisers.

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