Global media advisory firm MediaSense is launching its second European office in Germany in response to growing demand from clients to provide the rigour, independence, and objectivity to help them achieve their media, marketing and business goals.
The launch in Germany reflects a realisation that legacy practice has little value for brands and a new standard is required that can address the complexity of media, technology and agency operating models to ensure transparency and the discovery of new value and opportunities.
Andy Pearch, co-founder of MediaSense says: “With Katja, we know we have the right leadership to help brands address the critical issue of how to organise and deliver effective media investment.
Katja has a very rare blend of media owner, media agency and brand owner experience. She is a professional and engaging operator, and a tremendous asset and ambassador for our client, products and services.”
Says Katja Haars, “I know from first-hand the challenges global brands face to ensure their media delivers business results. Managing scale, complexity and agency partners across the globe presents challenging but solvable issues. MediaSense’s mission to change industry practice and raise standards is greatly needed both in Germany and Internationally.”
Based in Hamburg, MediaSense GmbH provides services for brands in the areas of Partner Selection, Commercial Governance, and Performance Management, and launches with adidas AG as a founding client with a global brief.
Katja has a unique and refreshing perspective on media – read her Q&A on what she sees as the biggest issues clients are facing today: Facing up to the real challenges in media.